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Saturday, February 5, 2011

How To Fully Optimize Your Website For High Search Engine Ranking

One of the easiest way to get free traffic to your website, blog or other online content is through search engine optimization {SEO techniques}.

Search engine optimization technique is a rewarding strategy to harness in pulling lots of traffic to your website and thereby multiply your income especially if you are using your website for business.

SEO technique works in such a way that it makes your website and other online content more visible to search engines which gives you the a good chance of having

your website included in search results each time the keywords that are relevant to your sites content are searched on search engines like Google.

In brief, search engine optimization is simply the strategic use of keywords in your web copy so as to make your site more visible to search engines.

If you do search on search engines, you will remember that each time you make a search, you do type-in certain keywords or phrases into the search box and after a while after clicking the search button you are supplied, usually with thousands of websites which contain information relevant to your search.

In this case, those words/phrases which you typed into the search box are called keywords. These are the keywords that search engines use in getting their results from the internet.

In other word, those websites that you find in your search result contain keywords which matches your search.

At this junction, you need to know that your keywords are very important in determining the visibility of your website to search engines and how your website will be ranked

on search results. In light of this, i will like to say that keyword optimization is an important factor that you must consider in order to improve your search engine placement and get free search engine traffic.

1. PAGE TITLE OPTIMIZATION:
when putting up a title for your webpage, you must make sure that the title contains important keywords relevant to your page content as the the title bar of a page carries greater search engine weight than the page content itself. So page title is one of the important places that search engine always check out when searching for keywords.

2. CONTENT OPTIMIZATION: To get the best out of your SEO techniques, you must really ensure that your web copy is rich in certain keywords which are relevant to its message.

So make use of these keywords as often as possible. However, you must carefully avoid overuse of your keywords by using them strategically only where they can come-in while still keeping the your copy sounding natural and not boring. Keep in mind that when your keywords are over-used, this will not only keep your web copy boring and awkward, but it can also lead to search engines banning your website.

3. META TAG OPTIMIZATION: to a certain extent, you can also optimise the meta tags of your HTML document and influence how search engines see the content of your website. To have this done, you just need to use any of 'keyword' or 'discription' META tag, or both between the head tags of your HTML document.

When your META tag is coded with keywords and the description of your website, this helps you to control how search engines will match your website with certain keywords for search results.

4. DOMAIN NAME OPTIMIZATION: a domain name is the internet address of a website. Usually domain names are selected to reflect the information contained on a website or your business name. When picking a domain name for your website, using a domain name that reflects much about your website can be helpful and this is another way of optimizing your site.

The point is this, among the many factors that search engines uses in placing websites on search results, one of the minor factor is a domain name which you can also use to your advantage.

For instance, if i want to search for toys and type 'toy' into the Google search box, based on its name, the website 'toy.com' is likely to rank higher on my search result than another toy website say 'wogole.com' based on domain name because the domain name - toy.com matches my search for toy better than the latter.

So the best way to optimize your domain name is to use a name that speaks about your website. And using important keywords in your domain name will be really helpful

I trust this tips on how to fully optimize your website for high search engine ranking will really be usefully for you. I wish you the best.

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